Resume
I'm an AI Product Marketing Specialist and GTM engineer with years of experience scaling brands across FinTech, EdTech, Construction, Logistics, and the AI sector. My work spans product positioning, messaging, go-to-market strategy, and automated revenue systems, sitting at the intersection of customer research, product strategy, marketing, and technical execution.
Professional Experience
Social Media & Digital Marketing Manager
Hyphen Connect AI
- ✓Built AI-assisted content workflows and UGC videos from scratch, reducing campaign production time by 60% and enabling weekly multi-channel publishing at scale.
- ✓Built and launched few-funnel marketing systems for sub-brands (such as in2equity.com and angelthomas.co.uk) in the Hyphen ecosystem spanning awareness, nurturing, and conversion, driving consistent month-on-month pipeline growth from near zero.
- ✓Repositioned the brand narrative around practical AI transformation for businesses, increasing audience engagement and establishing credibility in the AI sector.
- ✓Designed few automated email sequences for the brand and sub-brands in its ecosystems that reduced manual marketing effort by 40% while maintaining personalized audience touchpoints.
- ✓Led cross-channel growth strategy across LinkedIn, Instagram, and other channels, growing both the brand and sub-brands within its ecosystem in terms of visibility and few inbound leads flow within the first quarter in terms of community building, demo booking, and lead magnets access.
- ✓The community grew from less than 20 to over 200 in less than 45 days and we recorded over 200 participants in our first live webinar session on LinkedIn.
Head of Sales & Marketing and Business Development Associate
Newton Academy
- ✓Built and led end-to-end sales and marketing operations for academy.newtoncore.com, introducing structured pipelines, lead scoring, and conversion tracking that consistently hit monthly enrolment targets.
- ✓Developed strategic partnerships and referral networks with corporate clients and community influencers, expanding the academy's market reach beyond organic channels.
- ✓Created targeted content campaigns and paid acquisition funnels across social media, driving qualified lead generation and shortening the enrolment sales cycle.
- ✓Trained and mentored the sales team on consultative selling techniques, improving individual conversion rates and ensuring a consistent, professional buyer experience.
DL4ALL Digital Literacy Trainer
MindTheGapNg x NITDA
- ✓Delivered digital literacy training to underserved communities, empowering artisans and small business owners with practical digital skills.
- ✓Contributed to NYSC and SDG-aligned community impact initiatives promoting digital inclusion across Nigeria.
Growth & Sales Strategist
WAF Institute
- ✓Developed and executed targeted campaigns connecting individuals and SMEs with financial education solutions, building a consistent inbound lead pipeline across multiple channels.
- ✓Built and managed a portfolio of long-term client relationships and referral partnerships, creating recurring revenue streams that reduced dependence on cold outreach.
- ✓Positioned WAF Institute as a trusted voice in fintech education through thought leadership content and community engagement, improving brand authority and audience trust.
- ✓Collaborated with the product team to align marketing messaging with client pain points, improving offer-market fit and increasing campaign conversion rates.
Growth & Acquisition Lead
VenDoor Africa
- ✓Designed and executed a multi-channel customer acquisition strategy for vendoorhq.com that improved new user sign-ups and platform engagement within the first 45 days of joining.
- ✓Built structured lead nurturing workflows and conversion-optimized landing sequences, improving the platform's ability to move prospects from awareness to action.
- ✓Strengthened digital visibility through targeted content campaigns and SEO-aligned positioning, growing organic reach and reducing reliance on paid acquisition alone.
- ✓Introduced growth marketing frameworks including A/B testing and funnel analytics, creating a data-led foundation for sustained audience and revenue growth.
Marketing & Sales Associate
The Growth Hub
- ✓Created and managed content across social media, email, and paid advertising channels, promoting training programmes and co-working services to targeted audiences.
- ✓Generated new business opportunities through strategic outreach and community relationship-building, consistently achieving and exceeding monthly revenue targets.
- ✓Analysed sales metrics and campaign performance data to continuously refine strategy, reducing wasted spend and improving conversion rates on lead generation activities.
Digital Marketing Strategist
Swiftly Autostore (Swires Technologies)
- ✓Designed and managed high-performing ad campaigns across Meta, Google, Instagram, and TikTok, improving product sales conversion rates.
- ✓Conducted audience research and competitor analysis to refine targeting, reducing cost-per-acquisition while scaling ad spend.
- ✓Identified high-demand product trends to inform inventory decisions and campaign focus, contributing to revenue growth.
Sales & Marketing Specialist
iCredence Concept
- ✓Drove sustained sales growth through innovative campaigns that spoke directly to audience financial aspirations, building strong emotional connection and brand loyalty.
- ✓Identified and pursued new market opportunities, developing tailored outreach strategies that expanded iCredence's client base and increased average deal value.
- ✓Built and maintained key client and partner relationships, generating referral pipelines and repeat business that contributed to long-term revenue stability.
Executive Skills & Capabilities
Direct execution capabilities spanning strategic commercial positioning, full-funnel demand generation, and automated AI architecture. Click any capability to view deep frameworks and production case studies.
Positioning & messaging
→Transforming complex or ambiguous technical features into clear, compelling commercial narratives that make products immediately understandable, trusted, and easy to purchase.
Go-to-market & launches
→Designing and executing end-to-end go-to-market strategies that coordinate product releases, marketing channels, sales enablement, and customer onboarding into repeatable commercial engines.
Research & market intelligence
→Extracting actionable qualitative and quantitative insights from real buyers and competitive landscapes to eliminate guesswork from product roadmaps and marketing campaigns.
Demand generation & pipeline
→Building predictable, scalable pipeline engines that capture in-market demand, nurture uneducated buyers, and convert interest into qualified sales opportunities.
Sales enablement & revenue
→Equipping founders and sales representatives with the tools, narratives, battlecards, and qualification structures needed to close deals faster and increase average deal values.
AI-powered GTM engineering
→Bridging the gap between software engineering and marketing by building custom Next.js applications, automated lead enrichment pipelines, and AI video workflows with 100% code ownership.
Education
- Advanced Diploma · Technology Management (2025)IMF
- B.Tech, Building Construction Technology (2023)FUTA
- Professional Diploma · Copywriting & Business Writing (2025)IMF
- MBA, MIVA Open University (In progress)Sept | 2026
Certifications
- • Digital Marketing (GetBundi)
- • Digital Entrepreneurship (Newton Academy)
- • Project Management (Bank of Industry)
- • Project Management with Jira
- • AI in Business Essentials
- • Building a Brand on LinkedIn
- • Chatbot Marketing Mastery
- • High Converting Sales & Lead Ads
- • CEO Executive Certification
Honors & Awards
- 2nd Runner UpTech Leap Initiative Pitch, Lagos Business School
- 1st PlaceCorpreneurship Pitch, NYSC Bayelsa
- 100 Under 40 AwardAward in Technology & Innovation · The Achievers Summit
- 5 Young Community Leaders AwardJamie Pajoel International (JPI)
- Community Development Service AwardNITDA · National Information Technology Development Agency (DL4ALL)
Let’s talk product marketing.
Open to high-impact product marketing & GTM roles with ambitious startups across Nigeria, the UK, the US, and worldwide.