Strategy is only valuable when it actually ships and sells.

Founder · Lumenvox Academy

Mar 2026 – Present

Lagos, Nigeria (Remote)

The challenge: Most AI courses on the market teach the tools but stop there. Students finish the lessons with no real path to actually using or monetizing what they learned, and no way to promote what they'd built.

• Built and shipped a 10-module, 96+ lesson AI video creation and monetization programme from scratch, with lifetime access and a certificate on completion.
• Designed the full funnel end to end: positioning, marketing site, pricing and checkout, student portal, and lesson delivery.
• Launched a two-sided affiliate programme (50% direct commission, 10% sub-affiliate override) with a real-time earnings dashboard, turning students and outside partners into a distribution channel.
• Built a parallel Gig/Opportunity Hub for people who want paid AI-skill gigs without enrolling as full students.
• Grew the community to 2,000+ members across all platforms, with 500+ students currently enrolled.

Social Media & Digital Marketing Manager · Hyphen Connect AI

Jan 2026 – Present

United Kingdom (Remote)

The challenge: A brand-new AI company, entering a crowded global market, with no clear position and no content engine. It needed both, fast.

• Built AI-assisted content workflows and UGC videos from scratch, reducing campaign production time by 60% and enabling weekly multi-channel publishing at scale.
• Built and launched full-funnel marketing systems for sub-brands in the Hyphen ecosystem spanning awareness, nurturing, and conversion, driving consistent month-on-month pipeline growth from near zero.
• Repositioned the brand narrative around practical AI transformation for businesses, increasing audience engagement and establishing credibility in the AI sector.
• Designed automated email sequences for the brand and sub-brands in its ecosystem that reduced manual marketing effort by 40% while maintaining personalized audience touchpoints.
• Led cross-channel growth strategy across LinkedIn, Instagram, and other channels, growing both the brand and sub-brands within its ecosystem in visibility and inbound lead flow within the first quarter: community building, demo booking, and lead magnet access.

Growth & Acquisition Lead · VenDoor Africa

Nov 2025 – Jan 2026

Lagos, Nigeria (Remote)

The challenge: Audience growth had stalled. The platform was barely visible in a marketplace that moves fast and doesn't wait for you to catch up.

• Designed and executed a multi-channel customer acquisition strategy that improved new user sign-ups and platform engagement within the first 45 days of joining.
• Built structured lead nurturing workflows and conversion-optimised landing sequences, improving the platform's ability to move prospects from awareness to action.
• Strengthened digital visibility through targeted content campaigns and SEO-aligned positioning, growing organic reach and reducing reliance on paid acquisition alone.
• Introduced growth marketing frameworks including A/B testing and funnel analytics, creating a data-led foundation for sustained audience and revenue growth.

Head of Sales & Marketing and Business Development Associate · Newton Academy

Mar 2024 – Oct 2025

Lagos, Nigeria (Hybrid)

The challenge: A growing school with no real sales process, and no marketing engine built to scale with it. Enrolment targets needed both.

• Built and led end-to-end sales and marketing operations, introducing structured pipelines, lead scoring, and conversion tracking that consistently hit monthly enrolment targets.
• Developed strategic partnerships and referral networks with corporate clients and community influencers, expanding the academy's market reach beyond organic channels.
• Created targeted content campaigns and paid acquisition funnels across social media, driving qualified lead generation and shortening the enrolment sales cycle.
• Trained and mentored the sales team on consultative selling techniques, improving individual conversion rates and ensuring a consistent, professional buyer experience.

Marketing & Sales Associate · The Growth Hub

Dec 2024 – Feb 2025

Akure, Ondo State (Onsite)

• Created and managed content across social media, email, and paid advertising channels, promoting training programmes and co-working services to targeted audiences.
• Generated new business opportunities through strategic outreach and community relationship-building, consistently achieving and exceeding monthly revenue targets.
• Analysed sales metrics and campaign performance data to continuously refine strategy, reducing wasted spend and improving conversion rates on lead generation activities.

Digital Marketing Strategist · Swiftly Autostore (Swires Technologies)

Sept 2023 – Feb 2024

Lagos, Nigeria (Hybrid)

The challenge: Ad spend was going out across four platforms with no strategy tying it together. Product visibility and revenue both showed it.

• Designed and managed high-performing ad campaigns across Meta, Google, Instagram, and TikTok, improving product sales conversion rates.
• Conducted audience research and competitor analysis to refine targeting, reducing cost-per-acquisition while scaling ad spend.
• Identified high-demand product trends to inform inventory decisions and campaign focus, contributing to revenue growth.

Growth & Sales Strategist · WAF Institute

Mar 2022 – July 2023

Akure, Ondo State (Onsite)

The challenge: A fintech education institute needed to reach further into underserved markets, and financial education doesn't sell itself. People need a reason to trust you first.

• Developed and executed targeted campaigns connecting individuals and SMEs with financial education solutions, building a consistent inbound lead pipeline across multiple channels.
• Built and managed a portfolio of long-term client relationships and referral partnerships, creating recurring revenue streams that reduced dependence on cold outreach.
• Positioned WAF Institute as a trusted voice in fintech education through thought leadership content and community engagement, improving brand authority and audience trust.
• Collaborated with the product team to align marketing messaging with client pain points, improving offer-market fit and increasing campaign conversion rates.

Sales & Marketing Specialist · iCredence Concept

Nov 2021 – Jan 2022

Akure, Ondo State

• Drove sustained sales growth through innovative campaigns that spoke directly to audience financial aspirations, building strong emotional connection and brand loyalty.
• Identified and pursued new market opportunities, developing tailored outreach strategies that expanded iCredence's client base and increased average deal value.
• Built and maintained key client and partner relationships, generating referral pipelines and repeat business that contributed to long-term revenue stability.

Digital Literacy Trainer · MindThe_GapNg x NITDA (DL4ALL)

Apr 2025 – Apr 2026

Bayelsa State (Onsite)

• Delivered digital literacy training to underserved communities, empowering artisans and small business owners with practical digital skills.
• Contributed to NYSC and SDG-aligned community impact initiatives promoting digital inclusion across Nigeria.

‹›