Freedom Obanijesu

My Work

A selection of my work across product positioning, competitive intelligence, customer research, go-to-market strategy, product launches, demand generation, and customer acquisition, including how I use AI, automation, and agentic workflows to build and scale growth initiatives.

All Shipped Products & GTM Systems

Comprehensive Portfolio Grouped by Brand & Enterprise Venture

Cross-border work across Nigeria • United Kingdom • Global Tech Ecosystems
11 projects across 6 enterprise brands
Lumenvox Academy

Lumenvox Academy

Founding GTM Lead & Systems Architect

CountryLagos, Nigeria • Global Remote•The premier AI Video Creation & Commercial Monetization Academy in Africa
4 projects
lumenvoxacademy.internal/lumenvox-lms-portal
Lumenvox LMS & Student Learning Portal
7
FlagLumenvox Academy•Full-Stack LMS Architecture & EdTech

Lumenvox LMS & Student Learning Portal

Custom full-stack LMS engineered with Next.js, Supabase, and Tailwind. Features real-time video classroom streaming, conversational AI video scripting tutor (Amara), peer community chat with voice notes, bonus vault, and automated 52/59 progress-gated certificate issuance.

10 Modules / 59 Lessons24/7 AI Tutor Amara
Verified Execution
lumenvoxacademy.internal/lumenvox-gig-hub
Commercial Opportunity & Gig Hub
2
FlagLumenvox Academy•Commercial Talent Infrastructure & GTM Engineering

Commercial Opportunity & Gig Hub

Commercial talent rails connecting certified Lumenvox creators and GTM engineers directly to high-paying client contracts, AI video editing gigs, UGC campaigns, Meta ads, vibecoding, and startup roles across Nigeria and globally.

500+ Daily Opportunities188 Live Commercial Roles
Verified Execution
lumenvoxacademy.internal/lumenvox-affiliate-engine
2-Tier Automated Affiliate Referral Network & Marketplace
5
FlagLumenvox Academy•Affiliate Growth Engineering & Fintech Integration

2-Tier Automated Affiliate Referral Network & Marketplace

Proprietary multi-tier affiliate referral architecture powering exponential student enrollment. 50% direct commission + 10% second-tier override, custom coupon generator, self-serve Meta/Google ad tracking injection, and automated wallet disbursements.

₦680,000+ Verified Payouts50% + 10% Multi-Tier
Verified Execution
lumenvoxacademy.internal/lumenvox-checkout-cro
Multi-Currency Automated Checkout & Cart Recovery
2
FlagLumenvox Academy•Full-Funnel CRO & Marketing Automation

Multi-Currency Automated Checkout & Cart Recovery

Automated multi-currency checkout engine (Paystack & Flutterwave) supporting NGN, USD, and GBP. Integrated with webhook-driven 3-touch abandoned checkout email recovery sequences, increasing cart recovery by 34%.

+34% Abandoned Cart RecoveryMulti-Currency NGN/USD/GBP
Verified Execution
Hyphen Connect AI

Hyphen Connect AI

Social Media & Digital Marketing Manager / PMM

CountryUnited Kingdom (Remote)•UK-based AI technology acceleration and enterprise consulting ecosystem
3 projects
hyphenconnectai.internal/hyphen-organic-content-engine
Organic Content Engine & AI Production Workflows
3
FlagHyphen Connect AI•AI Product Marketing & UGC Production

Organic Content Engine & AI Production Workflows

Pioneered AI-assisted video editing workflows and UGC creative pipelines, cutting campaign turnaround time by 60% while taking TikTok from 1-2 views to 400+ views per video in 28 days.

-60% Turnaround Time400+ Views/Video
Verified Execution
hyphenconnectai.internal/hyphen-exchange-community
Hyphen Exchange Community Architecture
2
FlagHyphen Connect AI•Community Growth & Member Retention

Hyphen Exchange Community Architecture

Architected the Hyphen Exchange community infrastructure, growing active membership from under 20 to 64 members in 28 days and surpassing 100 members in under 35 days with high engagement.

<20 to 100+ Members35-Day Velocity
Verified Execution
hyphenconnectai.internal/hyphen-webinar-funnel
Global LinkedIn Live Webinar Funnel
2
FlagHyphen Connect AI•Event Marketing & Pipeline Generation

Global LinkedIn Live Webinar Funnel

Conceptualized and executed the first live LinkedIn webinar for Hyphen Connect AI, securing over 200 confirmed attendee registrations and converting participants into community members and client leads.

200+ Confirmed AttendeesLive Q&A Conversion
Verified Execution
In2Equity

In2Equity

Growth Marketing & Lead Generation Lead

CountryUnited Kingdom (Remote)•Whole-of-market UK mortgage brokerage accessing 90+ UK lenders
1 project
in2equity.internal/in2equity-mortgage-funnel
Whole-of-Market UK Mortgage Acquisition Funnel
2
FlagIn2Equity•High-Intent Lead Generation & Positioning

Whole-of-Market UK Mortgage Acquisition Funnel

Engineered digital marketing systems, qualification quizzes, and landing page architecture positioning In2Equity as the go-to independent broker accessing 90+ UK lenders.

90+ UK LendersHigh-Intent Lead Quiz
Verified Execution
Newton Academy

Newton Academy

Head of Sales & Marketing

CountryLagos, Nigeria•Premier technology training institute equipping young Africans with in-demand tech skills
1 project
newtonacademy.internal/newton-sales-operations
Full-Funnel Tech Career Program Sales Operations
1
FlagNewton Academy•Commercial Sales Leadership & Demand Generation

Full-Funnel Tech Career Program Sales Operations

Designed and executed multi-channel customer acquisition strategies, built consultative sales playbooks, and achieved consistent monthly student enrollment quotas.

Monthly Targets AchievedConsultative Playbook
Verified Execution
Masterpiece Decor

Masterpiece Decor

Digital Marketing & Brand Identity Strategist

CountryLagos, Nigeria•Bespoke luxury architectural finishes, interior design, and stretch ceilings
1 project
masterpiecedecor.internal/masterpiece-luxury-catalog
Luxury Interior Architecture Brand Identity & Digital Catalog
2
FlagMasterpiece Decor•Luxury Brand Positioning & Paid Acquisition

Luxury Interior Architecture Brand Identity & Digital Catalog

Transformed digital presentation into a high-end architectural catalog, capturing high-net-worth residential and commercial renovation clients.

High-Net-Worth LeadsLuxury Brand Identity
Verified Execution
VenDoor Africa

VenDoor Africa

Product Marketing & Growth Lead

CountryNigeria / Remote•Africa's 1st indigenous AI-powered doorstep delivery infrastructure
1 project
vendoorafrica.internal/vendoor-merchant-engine
AI Doorstep Delivery & Merchant Checkout API Engine
3
FlagVenDoor Africa•Product Marketing & Merchant Infrastructure

AI Doorstep Delivery & Merchant Checkout API Engine

Positioned VenDoor as Africa's first AI-powered doorstep delivery network. Engineered frictionless merchant checkout integration via RESTful APIs and real-time instant Lagos delivery price calculators.

Africa's 1st AI DeliveryCheckout RESTful API
Verified Execution
Shipped Software & Commercial Architecture

Lumenvox Academy: 2-Tier Affiliate Ecosystem & Creator Hub

Architected and shipped a full-scale proprietary affiliate marketing and creator monetization engine. Equipped with 2-tier sub-affiliate overrides, self-serve ad pixel tracking, real-time funnel telemetry, and automated commission distribution.

Live Analytics, Team Recruitment & Commission Engine

Affiliate Hub & 2-Tier Earnings Dashboard

Interactive Telemetry
Affiliate Hub & 2-Tier Earnings Dashboard
Creator Studio & Marketplace Hub
Self-Serve Ad Pixel Tracking & Funnel Telemetry

Affiliates track real-time referral link clicks, verified conversions, pending disbursements, and available wallet balances alongside dedicated team invite links for 2-tier sub-affiliate recruitment.

Complete Architecture & Engineered Feature Set

✓

2-Tier Multi-Level Commission Engine

Engineered automatic 50% direct commissions on primary referral sales plus an additional 10% override bonus on all sales generated by recruited sub-affiliates.

✓

Self-Serve Ad Pixel & Conversion Injection

Affiliates can input their personal Facebook Pixel ID and Google Ads Conversion IDs/Labels, firing real-time events on custom referral URLs so they can run paid ads profitably.

✓

Live Click-to-Purchase Funnel Analytics

Real-time tracking of link clicks, landing page views, checkout initializations, and completed purchases with interactive 7-day, 30-day, and all-time trend charts.

✓

Creator Studio & Digital Product Marketplace

A centralized digital goods hub where creators can list courses, ebooks, and tools, configure custom commission splits, and recruit affiliate partners directly.

✓

Automated Payout Engine & Bank Details

Direct integration with local and international bank accounts, withdrawal processing queues, and real-time transaction reconciliation.

✓

Growth Suite: URL Shortener & Leaderboards

Equipped with a custom branded link shortener, affiliate gamification leaderboards, promotional creative assets, and direct WhatsApp group onboarding.

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