Proof, Not Promises
Selected Case Studies
Results-driven work across SEO/AEO, content strategy, lead generation, and AI-powered growth systems.
Every case study is broken down the same way — by the four levels of marketing, not a generic bullet list:
SEO / AEO
Get found by search engines and AI answer engines alike.
Content Marketing
Content and narrative that builds trust and pipeline.
Lead Generation
Paid, earned, and partnership channels that bring in qualified demand.
AI Automation
AI-powered systems that run the marketing engine for you.
Each one also shows the GTM mandate I actually held — full ownership of brand and growth looks different from channel execution inside someone else's strategy, and that range is the point.
Hyphen Connect AI
Building a content and funnel engine from zero for an early-stage AI company
VenDoor Africa
Turning audience stagnation into a structured acquisition system
Swiftly Autostore (Swires Technologies)
Fixing execution across a scattered multi-platform ad strategy
Newton Academy
Building formal sales and marketing operations for a growing education brand
WAF Institute
Positioning a FinTech education institute as a trusted authority
The Growth Hub
Consistent content and outreach that kept revenue targets on track
iCredence Concept