Turning audience stagnation into a structured acquisition system

GTM Mandate: Acquisition GTM LeadSEO / AEOLead GenerationAI Automation

Owned the acquisition funnel and channel testing for a platform with stagnant audience growth, reporting into an existing brand/product function.

Situation

The Challenge

Platform struggling with audience growth stagnation and low digital visibility in a competitive African marketplace.

GTM Approach

How I Approached It, By Marketing Level

SEO / AEO

Grew organic reach through SEO-aligned content and positioning, reducing how much of the acquisition mix had to rely on paid spend alone.

Lead Generation

Ran a multi-channel acquisition strategy with conversion-optimised landing sequences and structured lead nurturing, improving sign-ups and engagement within the first 90 days.

AI Automation

A/B testing and funnel analytics frameworks turned the acquisition engine into a data-led system that kept compounding instead of plateauing.

Results

What Changed

Designed and executed a multi-channel customer acquisition strategy that improved new user sign-ups and platform engagement within the first 45 days of joining.
Built structured lead nurturing workflows and conversion-optimised landing sequences, improving the platform's ability to move prospects from awareness to action.
Strengthened digital visibility through targeted content campaigns and SEO-aligned positioning, growing organic reach and reducing reliance on paid acquisition alone.
Introduced growth marketing frameworks including A/B testing and funnel analytics, creating a data-led foundation for sustained audience and revenue growth.

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