Fixing execution across a scattered multi-platform ad strategy

GTM Mandate: Channel Execution GTMLead Generation

Owned paid channel execution and optimization within an existing e-commerce strategy — not brand positioning, but making the media spend actually work.

Situation

The Challenge

E-commerce brand lacked a multi-platform ad strategy, resulting in poor product visibility and inconsistent revenue performance.

GTM Approach

How I Approached It, By Marketing Level

Lead Generation

Designed and managed high-performing ad campaigns across Meta, Google, Instagram, and TikTok, refining targeting through audience and competitor research to reduce cost-per-acquisition while scaling ad spend, and using product-trend data to keep campaign focus aligned with real demand.

Results

What Changed

Designed and managed high-performing ad campaigns across Meta, Google, Instagram, and TikTok, improving product sales conversion rates.
Conducted audience research and competitor analysis to refine targeting, reducing cost-per-acquisition while scaling ad spend.
Identified high-demand product trends to inform inventory decisions and campaign focus, contributing to revenue growth.

Want results like this?

Let's talk about which pillar (or pillars) would move the needle most for you.

See how to work with me