Head of Sales & Marketing and Business Development Associate · Newton Academy
Mar 2024 – Oct 2025 · Lagos, Nigeria (Hybrid)
Building formal sales and marketing operations for a growing education brand
Built sales and marketing operations from scratch and owned partnership-based growth alongside the funnel — a broader mandate than acquisition alone.
Situation
The Challenge
Growing education brand with no formal sales structure or scalable marketing engine to support enrolment targets.
GTM Approach
How I Approached It, By Marketing Level
Lead Generation
Built strategic partnerships and referral networks with corporate clients and community influencers, expanding market reach beyond organic channels, alongside paid acquisition funnels.
Content Marketing
Created targeted content campaigns across social media that drove qualified lead generation and shortened the enrolment sales cycle.
AI Automation
Introduced structured pipelines, lead scoring, and conversion tracking from scratch — the operating system that let the funnel actually hit monthly enrolment targets consistently.
Results
What Changed
- Built and led end-to-end sales and marketing operations, introducing structured pipelines, lead scoring, and conversion tracking that consistently hit monthly enrolment targets.
- Developed strategic partnerships and referral networks with corporate clients and community influencers, expanding the academy's market reach beyond organic channels.
- Created targeted content campaigns and paid acquisition funnels across social media, driving qualified lead generation and shortening the enrolment sales cycle.
- Trained and mentored the sales team on consultative selling techniques, improving individual conversion rates and ensuring a consistent, professional buyer experience.
Want results like this?
Let's talk about which pillar (or pillars) would move the needle most for you.
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