Social Media & Digital Marketing Manager · Hyphen Connect AI
Jan 2026 – Present · United Kingdom (Remote)
Building a content and funnel engine from zero for an early-stage AI company
Owned brand repositioning, content, and full-funnel systems across the Hyphen ecosystem end-to-end, as Social Media & Digital Marketing Manager for an early-stage AI company entering a global market from zero.
Situation
The Challenge
Early-stage AI company needed rapid market positioning and a scalable content engine to compete in a crowded global AI market.
GTM Approach
How I Approached It, By Marketing Level
Content Marketing
Repositioned the brand narrative around practical AI transformation for businesses rather than generic AI hype, and built an AI-assisted content engine producing weekly multi-channel output — content velocity was the actual lever for credibility in a crowded AI market.
Lead Generation
Built full-funnel systems spanning awareness through conversion across LinkedIn, content, and paid channels, driving consistent month-on-month pipeline growth from a standing start.
AI Automation
Automated email and funnel sequences kept prospects warm through the nurture stage, cutting manual follow-up effort by 40% without losing a personal touch.
Results
What Changed
- Built AI-assisted content workflows and UGC videos from scratch, reducing campaign production time by 60% and enabling weekly multi-channel publishing at scale.
- Built and launched full-funnel marketing systems for sub-brands in the Hyphen ecosystem spanning awareness, nurturing, and conversion, driving consistent month-on-month pipeline growth from near zero.
- Repositioned the brand narrative around practical AI transformation for businesses, increasing audience engagement and establishing credibility in the AI sector.
- Designed automated email sequences for the brand and sub-brands in its ecosystem that reduced manual marketing effort by 40% while maintaining personalized audience touchpoints.
- Led cross-channel growth strategy across LinkedIn, Instagram, and other channels, growing both the brand and sub-brands within its ecosystem in visibility and inbound lead flow within the first quarter — community building, demo booking, and lead magnet access.
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